Start with the right sales relationship
In the past two days, I’ve gotten a call from two of the banks that I do business with. The first one, Chase, holds my home equity line, and I got a call from a woman who wanted to talk to me about my line. The second bank is TD Bank and they hold my personal checking account and also my QuotaCrush business account.
What was interesting is that both banks were calling me with essentially the same exact pitch. Both women that called me wanted to call to establish a “relationship” with me. They wanted to let me know that they would be my “personal banker” and that I could call them with any questions and concerns and they would help me out.