Land mines: Make Your Pitch Continue to Work After You Leave

I recently was a featured speaker at a SalesHacker event at Projective Space in New York City, and while I spoke about many topics from my book, I spoke for the first time about the topic of sales land mines and it seemed to generate quite a bit of questions both at the event and afterwards, and I realized that while I teach this method a lot, I have never written about it.

To be clear, I do not mean to make light of all of the tragedy in the world relative to land mines, but it is a term that describes a particular sales tactic well.

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Your fonts need to match if you want to fool me

I believe in sales karma.  I don’t like it when people just blatantly ignore my emails or requests for meetings and I’d rather they just simply reply NO.  So I’m very careful to never simply ignore emails and requests that come to me.

But, if I ever send a blast email, it is clear that it is a blast email.  I personally subscribe to the notion that you should be doing your homework and researching companies to make sure that you are responding in a way that matters to the prospects.  If I didn’t believe that, I wouldn’t be spending so much time on FunnelFire.

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My Book Available NOW on Amazon

front-coverI know that I’ve been very lax on new posts here – but its been for good reason.  First, because I’ve been hard at work at FunnelFire – which is moving along very well.  Second, because I’ve been putting all my writing effort into finishing my startup sales book.  It’s taken a while (I do not recommend trying to write a book AND launch a start-up simultaneously).

It’s available on Amazon now in paperback and kindle versions.

The book takes many of the themes on this blog and puts them into book form, organized nicely – and I expand on most of them.

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Damn You Kevin Costner

Ask most people what the key line is from Field of Dreams, and nearly everyone will say:

If you build it, they will come.

On a near regular basis, I talk with people who subscribe to this methodology.  If you build a great product, if you send out the mass emails, if you do all these things – well then customers will magically appear and money will start to flow.  There are quite a few stories these days about how salespeople will become irrelevant because people will just magically find web-sites and buy stuff.

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“Building a Business” means something very different to me.

I saw this post today on VentureBeat about free courses being offered by Stanford to “Build Your Business

Scan the list… NOT A SINGLE COURSE ON SALES!

It doesn’t matter how much “cryptology” you use, or how good your “graphical models” are, or how “creative you are”  if you can’t get people to buy the product – if you don’t have people who want to PAY you for it.  You will eventually go out of business!    (BTW:  are they seriously trying to teach how to be creative?  isn’t that in your nature or not? of course, I feel the same way about teaching you how to be an entrepreneur, you either are or you aren’t – it can’t be taught).

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The Best Jelly Donuts: Bold Pitches Are OK if You Can Back Them Up

  On Long Beach Island, NJ, there is an italian bakery, Ferrara’s Italian Bakery, that has a sign outside their shop claiming that they have the “Best Jelly Donuts On The Planet.”  This summer, every time I passed the shop, I was struck by this sign.  That is a really bold statement.  When you make a bold claim like that, I am compelled to find out.  I can’t let a statement like that go unchallenged.  Already, their marketing/sales campaign is working because… well…  if you make a comment like the best on the planet then I am compelled to come in and at least purchase a donut.

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Sales lessons from a pop song: “Call me, maybe?”

My five year old daughter has been walking around the house over the past few weeks singing constantly, “Hey, I just met you and this is crazy, but here’s my number.  Call me, maybe?”  Carly Rae Jepsen’s song is incessantly catchy, and is therefore in my own head constantly.   It does not help that I picture this cute five year old bouncing around singing it.

Of course, i hear the words and I think of how it relates to sales – in particular how it relates to “not so great” salespeople.

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Long Sales Cycle? That is NOT OK.

I recently sent a note to an entrepreneur friend of mine whose company is doing well, but I heard thru the grapevine that he needed some help in the sales department – that things just weren’t moving along as fast as he would like them to.  So I reached out and let him know that I had some cycles available if he wanted some help putting together a sales plan, and figuring out how to accelerate his growth.

He very quickly, and politely replied that the type of sales planning and assistance that I do at QuotaCrush really wasn’t applicable because, “his product has long sales cycles and long lasting relationships.”

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