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Sales Strategy

Sales Lessons from the Grand Bazaar

By on April 21st, 2010 in Entrepreneurship, Sales Strategy, Start-ups
1 comment

One of the nicest things about being in sales is getting to travel to interesting places that you probably wouldn’t go to normally.  In my career, I’ve seen nearly the entire US and several countries.  Last week, I got the opportunity to travel to Istanbul and it was an amazing experience.  I am very intriqued by historic sites, and in particular the events that shaped the world we live in today, but actually planning a trip to Turkey wasn’t high on my list.  My family would much rather travel to more relaxed and vacation sites that require less thinking.  And… as a salesperson that travels, we are often at the mercy of where our families want to go when we do get fun travel.

Sales Lessons from the Grand Bazaar full post

(1531 words, 1 image, estimated 6:07 mins reading time)

The Murder Board

By on March 30th, 2010 in Entrepreneurship, Sales Management, Sales Strategy, Start-ups
1 comment

The essential but horrible sounding named murder board.  Every time I bring it up with a new person, I get confused stares – yet I think its an essential tool for both salespeople and entrepreneurs.

The Murder Board full post

(910 words, estimated 3:38 mins reading time)

Open Letter to anyone buying (or actually not buying) anything from a salesperson

By on March 17th, 2010 in Sales Strategy
1 comment

Dear Prospect,

Good salespeople build their entire career based on one of integrity.  We believe, that every step of the way, we should be open and honest with you about our product, about its limitations, about how and where we are better and worse than our competition.  We even try to be completely transparent and honest with you about our sales process so that we can start our relationship on the right footing.

Open Letter to anyone buying (or actually not buying) anything from a salesperson full post

(591 words, estimated 2:22 mins reading time)

Would you buy your own product that way?

By on March 2nd, 2010 in Sales Strategy
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Everyone buys things… and everyone has opinions on where they like to buy, how they like to buy, and what makes them buy?  Why then… do so many companies forget these experiences when they plan out their own sales strategy and pricing models?

Would you buy your own product that way? full post

(1196 words, estimated 4:47 mins reading time)

Your start-up sales strategy must include an up-sell

By on December 10th, 2009 in Entrepreneurship, Sales Management, Sales Strategy, Start-ups
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Up-selling, despite what some people believe, is not a sneaky or dishonest sales strategy.  In fact is is an essential strategy for start-ups.  I do, however, understand, how many people can see it this way.

At the bagel store near my house, a bagel costs $0.49.  Yet, order that bagel with $0.03 worth of butter, and the bagel is suddenly $1.69.  Why does the store do this?  Because its great to advertise bagels that cost only $0.49, but who comes into the store and only orders 1 bagel with nothing on it?  The upsell is the critical method of driving profit into the store.

Your start-up sales strategy must include an up-sell full post

(1026 words, estimated 4:06 mins reading time)

The Top 5 tips for new salespeople

By on October 13th, 2009 in Sales Strategy
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Recently, I replied to a HARO request for the top 5 lessons for a new sales rep.  Happily, one of my items was selected for the article.  (Yes, the article is referring to an idea from me despite the fact that my name is massacred <grin> ).    The resulting list that author, Brandon Mendelson, compiled is actually quite good and I’m honored to be one of the items in his list.   I decided to post my entire top 5 here and provide links to my old articles that explain them in more detail:

The Top 5 tips for new salespeople full post

(331 words, estimated 1:19 mins reading time)

Sales Lessons from a 6 year old: It’s all about the cash

By on October 9th, 2009 in Compensation, Entrepreneurship, Sales Management, Sales Strategy, Start-ups
12 comments

You can draw sales lessons from everywhere in life.  The reason for this is that most of sales is about the interaction of human beings with each other – about the acts of persuasion and communication.  I write constantly about how everyday life teaches me valuable lessons about how to become a better salesperson and sales manager.  First, I wrote about Sales Lessons in a chick flick.  Then I wrote about Sales Lessons from my 7 year old.  Then, sales lessons from my 2 year old.  I also wrote recently about sales lessons from my colorblind brother.

Sales Lessons from a 6 year old: It’s all about the cash full post

(1143 words, estimated 4:34 mins reading time)

The best salespeople have expensive hobbies

By on August 12th, 2009 in Compensation, Entrepreneurship, Sales Management, Sales Strategy, Start-ups
25 comments

I gave my “Sales 101 for entrepreneurs” lecture to the entrepreneurs at DreamIT Ventures in Philadelphia last week.  If you aren’t familiar with them, its a TechStars / Y-Combinator style incubator that helps launch great companies on a shoe-string.  It does so by providing a great environment and access to top notch mentors and experienced VC’s and entrepreneurs.  I was honored to be one of their speakers this year.

During my presentation, one of the entreprenuers asked me a great question:  What should I look for when I’m hiring a sales candidate?

The best salespeople have expensive hobbies full post

(772 words, estimated 3:05 mins reading time)

Truth in the sales process revisited: Controlled Messaging

By on August 7th, 2009 in Sales Strategy
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Recently, I spoke to someone who had followed my advice about being completely truthful in the sales process, and was finding that he wasn’t getting as many sales from it as he thought.  I started digging into his process, and instantly realized the problem.

Truthfulness does not mean “reveal everything at once” – nor does it mean that you don’t control what information you give at any time. You need truth in every step of the process, but that doesn’t mean that you have to show your entire hand from the get-go.  You should be offering up information in snack-sizes and when it is required to move the process along.  You should always be managing the process towards the end goal that you want – a close.

Truth in the sales process revisited: Controlled Messaging full post

(654 words, estimated 2:37 mins reading time)

Colorblind Prospects

By on July 29th, 2009 in Sales Strategy
3 comments

Yesterday, I met my brother at the gym early in the morning.  After our workout, my brother asked me in helping him pick out the right tie for him to wear to work. (he had brought 4 to the gym with him).  Why?  My brother is colorblind.  Not black and white only, but enough that getting himself dressed can present challenges.

I had forgotten this about my brother.   I shared a VERY small bedroom with my brother for about 14 years before I left for college, and helping my brother with his clothing choices used to be a regular occurrence, but having not lived with him for so long, I forgot about it – and having him ask me about it reminded me of life in his eyes.

Colorblind Prospects full post

(723 words, estimated 2:54 mins reading time)

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