Two Ears, One Mouth… use them in that proportion
TweetAs I was relaxing last evening, I remembered an old adage that one of my mentors said to me.
You have two ears and one mouth for a reason. You are meant to use them in that proportion.
What a simple phrase that says so much about sales. Listen twice as much as you talk. When you listen, you can craft your sale around what the prospect’s real pain is – why they would even think about buying your product.
