I’m a huge fan of Breaking Bad, so parallels to the series are not something from which I shy away.

Recently, I was working with a foreign company that wanted to launch their effort in the US. The effort is not going well. Not because their product isn’t good enough for the US. In fact, it’s probably the most comprehensive product on the market. It’s not because they don’t understand the value of the US market. In fact, they are very clear that if they have any chance of future success, it will be in the US and selling to US companies.