Hiring salespeople and sales leaders is one of the toughest challenges for any start-up – actually – for ANY company.  It is very easy for a sales person to look good on paper – and especially for a salesperson to do a great job in an interview.  After all, we are people trained to manipulate conversations and to make things sound great!  Recently, I was working with a company who had the opportunity to hire an amazing sales leader that they knew could perform, and against my urging decided to roll the dice and find someone over the internet.