The Enterprise Sale for Start-ups
When I was selling software in my first start-up (Dynamic Mobile Data – wireless dispatch and vehicle location software), the world of software was very different from when it was today. Other than small consulting projects around my software, I was never selling anything for less than $200,000. The idea was to have few clients each year at a high dollar amount. I sold to Fortune 500 companies a large enterprise-wide solution. This included desktop software, server software, database set-ups, and more. Each of my software sales had an 18% annual maintenance which included product updates, phone support, and more.