On Long Beach Island, NJ, there is an italian bakery, Ferrara’s Italian Bakery, that has a sign outside their shop claiming that they have the “Best Jelly Donuts On The Planet.” This summer, every time I passed the shop, I was struck by this sign. That is a really bold statement. When you make a bold claim like that, I am compelled to find out. I can’t let a statement like that go unchallenged. Already, their marketing/sales campaign is working because… well… if you make a comment like the best on the planet then I am compelled to come in and at least purchase a donut.
My five year old daughter has been walking around the house over the past few weeks singing constantly, “Hey, I just met you and this is crazy, but here’s my number. Call me, maybe?” Carly Rae Jepsen’s song is incessantly catchy, and is therefore in my own head constantly. It does not help that I picture this cute five year old bouncing around singing it.
Of course, i hear the words and I think of how it relates to sales – in particular how it relates to “not so great” salespeople.
I recently sent a note to an entrepreneur friend of mine whose company is doing well, but I heard thru the grapevine that he needed some help in the sales department – that things just weren’t moving along as fast as he would like them to. So I reached out and let him know that I had some cycles available if he wanted some help putting together a sales plan, and figuring out how to accelerate his growth.
He very quickly, and politely replied that the type of sales planning and assistance that I do at QuotaCrush really wasn’t applicable because, “his product has long sales cycles and long lasting relationships.”
In sales there is a rule that many sales people know, and that is, “he who talks least…wins.” And of course, there is the old adage that God gave you two ears and one mouth and you should be using them in that proportion.
When you give a sales presentation, you should remember that it is a presentation – a chance to present your solution/product/offering. When you present something, you are offering an introduction to it so you should be providing your overview, and then be using the rest of the time to determine how, if at all, you can solve your customers problems.
Metrics are used all over in sales organizations:
- How many calls did you make?
- How many connects did you make?
- How many meetings did you schedule?
Metrics are how managers feel good about how people are doing – its how they can point to things and say, “look – my people are working.” Often, tt is how managers and CEO’s can turn to their board and investors and say, “I have no idea how we didn’t make our numbers this month, we made 4,000 outbound calls!”
One of the most frustrating parts about being a salesperson is the constant rejection, the constant stream of failure. The more neophyte salespeople I work with, the more I see the frustration over this simple fact of sales. Sales is a numbers game. You can’t win them all, and you have to get out there and talk to lots and lots of people, to find those people that need your solution, have the means to pay for your solution, and decide that you have the correct solution against all the other alternatives.
A sales person that used to work for me called me last week to get my opinion on a new position he was considering. We chatted for a while about the position and the opportunity, and I was very excited for him. Its a great company, a great product, a great team – and I think it will afford him quite a bit of opportunity to advance his career.
Then we started to figure out if the comp was right for him.