Displaying the most recent of 115 posts written by

Mark LaRosa

Known-Quantities Are GOLD in sales hires

Hiring salespeople and sales leaders is one of the toughest challenges for any start-up – actually – for ANY company.  It is very easy for a sales person to look good on paper – and especially for a salesperson to do a great job in an interview.  After all, we are people trained to manipulate conversations and to make things sound great!  Recently, I was working with a company who had the opportunity to hire an amazing sales leader that they knew could perform, and against my urging decided to roll the dice and find someone over the internet.

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Always Do Right By Your Prospects – It’s a LONG career

Last week, out of the blue, I got a message from a woman who wanted to meet with me to discuss some potential business partnerships with QuotaCrush.   But this story actually starts much earlier.

Ten years ago, I was running the Northeast for a mobile marketing firm, and she was planning the mobile strategy for a Fortune 100 financial services firm.  By being persistent, I was able to secure a meeting with her, and pitch my company’s product.  I had several meetings with her over the next several weeks, and I was consistent and persistent.  At the end of the day, she did not buy the product.  It was not a perfect match for what they wanted, so we connected on LinkedIn and we went our separate ways.

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Social Tools Are Making People Less Social

Several years ago I joined an internet company as a sales rep, and in about 3 months, I became the top salesperson.  At the national sales meeting, one of the other reps came up to me and asked how I was having so much success.  I responded, “I’m honestly not that sure that I’m ding anything revolutionary.   It just seems that these people are happy to take my call and after explaining the product and how it solves their problems, they are willing to buy.”  He stared at me blankly for about a minute and then said, “…You call them?”

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Never vomit on your potential customers

While it may seem obvious that you should never vomit on your prospects, its a very common move that sales people make.

No.. I’m not referring to actually spewing your chewed Shakeshack burger onto your customer – but spewing WAY too much information.

The easiest thing to do in a sales call is to just talk and talk and talk.  Yet – this rarely leads to a sale.  When you are more focused on getting all of your points out, and less on what the customer wants to hear – you are essentially losing lots of opportunities to learn what the customer needs – and responding to that need.

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Land mines: Make Your Pitch Continue to Work After You Leave

I recently was a featured speaker at a SalesHacker event at Projective Space in New York City, and while I spoke about many topics from my book, I spoke for the first time about the topic of sales land mines and it seemed to generate quite a bit of questions both at the event and afterwards, and I realized that while I teach this method a lot, I have never written about it.

To be clear, I do not mean to make light of all of the tragedy in the world relative to land mines, but it is a term that describes a particular sales tactic well.

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Your fonts need to match if you want to fool me

I believe in sales karma.  I don’t like it when people just blatantly ignore my emails or requests for meetings and I’d rather they just simply reply NO.  So I’m very careful to never simply ignore emails and requests that come to me.

But, if I ever send a blast email, it is clear that it is a blast email.  I personally subscribe to the notion that you should be doing your homework and researching companies to make sure that you are responding in a way that matters to the prospects.  If I didn’t believe that, I wouldn’t be spending so much time on FunnelFire.

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My Book Available NOW on Amazon

front-coverI know that I’ve been very lax on new posts here – but its been for good reason.  First, because I’ve been hard at work at FunnelFire – which is moving along very well.  Second, because I’ve been putting all my writing effort into finishing my startup sales book.  It’s taken a while (I do not recommend trying to write a book AND launch a start-up simultaneously).

It’s available on Amazon now in paperback and kindle versions.

The book takes many of the themes on this blog and puts them into book form, organized nicely – and I expand on most of them.

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Damn You Kevin Costner

Ask most people what the key line is from Field of Dreams, and nearly everyone will say:

If you build it, they will come.

On a near regular basis, I talk with people who subscribe to this methodology.  If you build a great product, if you send out the mass emails, if you do all these things – well then customers will magically appear and money will start to flow.  There are quite a few stories these days about how salespeople will become irrelevant because people will just magically find web-sites and buy stuff.

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