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June 2017

“Social Selling” is not a new concept

The term “Social Selling” has always been a puzzlement to me.  Why?  Because “Social Selling” is what selling ALWAYS WAS AND IS!?

The best sales people for the past few centuries have known that in order to sell, you need to build a brand, build a rapport, become a trusted quantity, and all of those things that somehow have become some sort of magic revelation in “social selling”.

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