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May 2016

Never vomit on your potential customers

While it may seem obvious that you should never vomit on your prospects, its a very common move that sales people make.

No.. I’m not referring to actually spewing your chewed Shakeshack burger onto your customer – but spewing WAY too much information.

The easiest thing to do in a sales call is to just talk and talk and talk.  Yet – this rarely leads to a sale.  When you are more focused on getting all of your points out, and less on what the customer wants to hear – you are essentially losing lots of opportunities to learn what the customer needs – and responding to that need.

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