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December 2009

Your start-up sales strategy must include an up-sell

Up-selling, despite what some people believe, is not a sneaky or dishonest sales strategy.  In fact is is an essential strategy for start-ups.  I do, however, understand, how many people can see it this way. At the bagel store near my house, a bagel costs $0.49.  Yet, order that bagel with $0.03 worth of butter, […]