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December 2009

Your start-up sales strategy must include an up-sell

Up-selling, despite what some people believe, is not a sneaky or dishonest sales strategy.  In fact is is an essential strategy for start-ups.  I do, however, understand, how many people can see it this way.

At the bagel store near my house, a bagel costs $0.49.  Yet, order that bagel with $0.03 worth of butter, and the bagel is suddenly $1.69.  Why does the store do this?  Because its great to advertise bagels that cost only $0.49, but who comes into the store and only orders 1 bagel with nothing on it?  The upsell is the critical method of driving profit into the store.

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'Tis the Season for Sandbagging

Its worth repeating my post from last December about the December Sales Problem.

December is a hard sales month for companies for several reasons:  The month is really only 2.5 weeks long before your prospects shut down.  Budgets are often used up.  Vacations make it hard to get deals done.  Prospects are more focused on their Holiday party then they are on your solution, etc.  The list is long, and very intuitive why its hard to get sales done.  However, as I’ve posted before, December can actually be an amazing month for sales.

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