In football, it goes without saying that unless the ball makes it to the endzone, in your hands, then you don’t get any points. In sales, we have to remember that we also cannot celebrate until the sale is done.
It takes a lot of effort to prospect, pitch, and ultimately get someone to agree to buy your software. It often takes a significant amount of more time to get through the contract negotiations. But – none of this is a sale. A sale is only a sale once the money is in the bank.


