Do you find it hard to leave sales mode?

Recently, my boss told me that “I needed to just talk to him straight – and didn’t need to sell him.”  My wife often asks me to stop “selling” her.

 

Is it possible that after selling for my entire career, that I don’t know how to conduct a transaction that doesn’t involve selling?  Are all of my conversations conducted using my sales skills?

 

Anyone else have this issue?