Two Ears, One Mouth… use them in that proportion

As I was relaxing last evening, I remembered an old adage that one of my mentors said to me.

You have two ears and one mouth for a reason.  You are meant to use them in that proportion.

What a simple phrase that says so much about sales.  Listen twice as much as you talk.  When you listen, you can craft your sale around what the prospect’s real pain is – why they would even think about buying your product.